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China Agricultural Development Co., Ltd. and Italy Carraro Group successfully achieved joint venture cooperation
Focus on building a high-end, intelligent and professional tractor equipment R&D and manufacturing base On June 22, 2017, the signing ceremony of the joint venture and cooperation between China Agricultural Development Co., Ltd. and the Italian Carraro Group was held in Beijing. The two sides jointly announced to the community that they signed a joint venture cooperation agreement and established AiGui Juming Agricultural Equipment Co., Ltd. to jointly enter the power machinery market and strive to build a high-end, intelligent and professional high-power tractor equipment R&D and manufacturing base. According to the needs of the development of the Chinese market, the joint venture company will focus on China's “three rural” resource allocation, strong alliance and complementary advantages, and jointly develop the Chinese market. Two years ago, Ju Ming achieved strategic cooperation with China Agricultural Development Group, the largest agricultural central enterprise in China, and became a member company of central enterprises. Two years later, Ju Ming realized a joint venture with the world-famous agricultural machinery manufacturer Carrara Group of Italy to form a joint venture company. From the domestic to the international, it shows the strength and speed of the development of Ju Ming. Positive response in the new normal economic situation The past two years have been a very difficult period for the development of the agricultural machinery market. The domestic and international economic environment continued to be poor, the overall decline of the agricultural machinery market, coupled with the impact of various unfavorable factors, the golden period of agricultural machinery market development gradually passed, entering the low tide of development, especially harvesting machinery market, corn machine, wheat machine and even There was a “slipping downhill”. However, Ju Ming withstood the pressure to develop products suitable for China's national conditions, suitable for the market and user needs, innovation and development, continuous breakthrough, still maintain a sustained and healthy development, harvest machinery to scale, economic benefits, market share to the nation The top three in the same industry, corn machine production and sales ranked first in the country. Especially since the cooperation with Zhongnongfa Group, it has been based on three “persistences”: First, it insists on being close to the people, facing the market, serving the society and benefiting the people. What machinery is needed for farmers to develop machinery, what machinery is needed for the country to produce machinery. At present, the situation of simultaneous development and simultaneous operation of several series of products such as wheat machine, corn machine, soybean grain machine, silage machine, grain machine, baler, dryer, peanut machine and tractor has been formed. One of the most complete varieties and the most abundant production and manufacturing enterprises; the second is to adhere to independent innovation, the combination of production, education and research, people-oriented, scientific management. Through independent development and introduction of advanced technologies at home and abroad, we will develop advanced agricultural machinery products suitable for China's national conditions, market needs, and farmers. We will continue to update and replace them, always standing at the forefront of the market, developing a generation, producing a generation, and storing a generation; Is to adhere to the brand strategy, to ensure product quality, full after-sales service. Become a famous brand used by the Chinese people. It has realized four major business strategy shifts from “from the back to the self-propelled machine”, “from the wheat machine to the corn machine”, “from harvesting machinery to power machinery”, “from a single production enterprise to the production of innovative trade-oriented enterprises”. The key agricultural machinery and equipment manufacturing enterprises have become the agricultural machinery equipment manufacturers with great influence in China and a certain reputation abroad. Ju Ming is also striving to become a benchmark enterprise and a model enterprise for the reform and restructuring of the State-owned Assets Supervision and Administration Commission and the China Agricultural Development Group. The spirit of innovation, integrity, hard work and the outstanding achievements of the company have won the high recognition of the Carraro Group. The two sides began to contact since the end of 2015. After friendly, in-depth understanding, communication and consultation, they decided to jointly enter the power machinery market and establish a joint venture company. As the world's leading manufacturer of high-end agricultural machinery, engineering machinery and efficient and environmentally-friendly transmission systems, the Carraro Group of Italy has advanced tractor key components and complete machine production technology, and has a global manufacturing network. Partner, Carraro International S.A., is a wholly-owned subsidiary of CARRARO SPA. Carraro is a multinational group and a global leader in off-highway vehicle transmission systems and special tractors. It has manufacturing facilities in Italy (4), India (2), China, Argentina and Brazil. Using their respective strengths to promote the Chinese market business Both parties have established a joint venture company, Ai Ge Rui Ju Ming Agricultural Equipment Co., Ltd. through capital cooperation. The new joint venture company is 51% owned by Shandong Juming, and the remaining 49% is held by Carraro International. It will be incorporated in Zibo City, Shandong Province, China according to Chinese law, and the construction of the new factory will be completed. The company's corporate governance team and corporate operations team are composed of high-quality professionals with rich experience in the agricultural machinery industry. The company will introduce advanced technologies around China's “three rural” resource allocation according to the needs of the Chinese market. Guide the development of high positions and promote China's business in an orderly manner. At the same time, taking advantage of the Belt and Road, implementing products to go out, leading the European and American markets to pay attention to China's agricultural machinery assembly and manufacturing, and contributing to the development of China's and even the world's agricultural machinery industry. After the cooperation, the two parties will integrate their respective advantages and establish a comprehensive integrated tractor assembly production line to improve the efficiency of the overall operation of the joint venture company, provide the best and most convenient localization service for the Chinese market, and create higher and more for both parties. More value. This is also an important manifestation of strategic synergy and business synergy between the two parties. It will promote the efficient allocation of their respective advantageous resources and achieve win-win development. At the signing ceremony, the two parties jointly stated that the joint venture company will speed up the application of key components and core technologies of the tractor, especially the promotion of the Carraro full synchronizer shifting chassis system, the power shifting chassis system, and the whole electrical control system. According to market demand, the localization of synchronizer tractors, new power shift tractors and orchard tractors will be developed and realized, and the product grade will be greatly improved, and the development will be large, high-end and intelligent, and the competitive advantage of products will be enhanced. Through technological upgrading and in-depth cooperation, it will surely bring favorable and far-reaching influences on promoting local machinery manufacturing, the development of the national agricultural machinery industry and the promotion of "Made in China 2025". Committed to becoming a "domestic leading and internationally renowned" supplier of power machinery products during the 13th Five-Year Plan period, the competition of agricultural machinery enterprises will be the competition of core competitiveness of agricultural machinery enterprise management, technology research and development, and financial strength; marketing competition will be transferred to products. Competition, large, high-end, differentiated products will become the new darling; business and profit model innovation will become a weapon of market competition; a group of small and backward enterprises will become history, and truly powerful enterprises will dominate the future market; Slow and agricultural machinery sales space is constantly being compressed. The survival of the fittest, at the turning point in the development of the agricultural machinery market, some companies may become winners, while others are difficult to escape the fate of being eliminated. This requires that our agricultural machinery enterprises must have an all-round transformation from mechanism, concept to mentality, and model innovation technology management marketing. Ju Ming said that the agricultural machinery industry is still a sunrise industry with great development space and prospects. During the 13th Five-Year Plan period, Ju Ming will develop the enterprise steadily based on the grain harvester and corn harvester; expand the power machinery field with large, high-end and garden tractors as the fulcrum; take silage machine and corn grain machine as the entry point. Gradually expand the field of animal husbandry equipment and food drying, and pay close attention to the development of harvest technology of rhizome crops, and timely develop the economic crop harvester such as green onion, potato, sugar cane, sisal and oil peas, and gradually establish the whole mechanization of major crops. Product industry chain. Specific to power machinery, both sides agreed that the technical roadmap in the field of agricultural equipment in "Made in China 2025" will point the way for the development of power machinery in the next 10 years. China will vigorously develop new high-efficiency high-power tractors, especially power shifting. Tractor, the main variable speed electric control, the main clutch electro-hydraulic control of the continuously variable transmission tractor, and realize the domestic localization of the key components such as the transmission system and control system. The Sino-Italian joint venture cooperation with power machinery as the platform will be guided by the national “13th Five-Year” development strategy. In accordance with the specific requirements of agricultural machinery development planning, we will use our technological advantages, resource advantages and capital advantages to learn from the global advanced. Tractor manufacturing technology, the introduction of the development of synchronizer tractors, new power shift tractors and orchard tractors, further integration of the upper, middle and lower reaches of the power machinery industry chain, and strive to make the joint venture company into the forefront of China's power machinery industry within three years, becoming "domestic" Leading, internationally renowned supplier of power machinery solutions. The signing ceremony of the joint venture and cooperation, Shi Mingshan, general manager of China Agricultural Development Group, Carraro, vice chairman of the Carraro Group of Italy, and other management companies attended the meeting, and invited leaders of the Ministry of Agriculture, industry association leaders, local government leaders, and colleges and universities. The public, the news media and other people from all walks of life as well as outstanding distributors and suppliers of enterprises participated in the joint venture and cooperation signing. The parties expressed their appreciation for the developmental strength that Ju Ming once again showed. He expressed his enthusiasm for the long-term development of Ju Ming in the current situation of unfavorable agricultural machinery operating environment, and affirmed the enterprising spirit of long-term development. The prospect of equipment manufacturing base is full of expectations.